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Healthcare / Modern website / Case study

Multi-Location Healthcare Provider

Project details

Services

Content strategyUX designWeb development

Technology

Next.js: Delivered fast location, service, and practitioner pages with search-friendly routing and metadata.

Sanity: Gave staff one place to manage practitioners, services, locations, and shared content.

PostgreSQL: Modeled the relationships between 11 clinics, available services, and practitioner schedules.

Booking API integration: Sent patients into the correct location and service flow without re-entering information.

Challenge

The company had grown from 2 clinics to 11 locations, but its website still looked like a small local practice. Patients regularly called reception to ask which clinic offered a service, which doctors worked where, and how to book. Staff spent hours every week answering questions the website should have resolved.

Solution

We redesigned the website around patient journeys, making services, locations, practitioners, and booking paths easy to navigate while ensuring a consistent experience across all locations.

Impact

Reduced location and service inquiry calls by 37% within 90 days.
Increased online bookings from 44% to 71% of scheduled appointments.
Cut the average path to the correct booking page from 6 clicks to 3.

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